Breaking News: Secret Google Nonprofit Fundraising Project
Breaking News: Secret Google Nonprofit Fundraising Project We just found out about this project and wanted to make sure you had the information. Google is working on a secret new pilot fundraising project for US-based 501(c)(3) organizations and they’re now contacting nonprofit organizations that might be interested in being early adopters. Our understanding is that you should first be enrolled in the Google for Nonprofits program in order to be a pilot tester. Download the step-by-step guide by filling out the form below. Once you’ve been accepted, Google may contact you...
Read MoreTurn UP the Temperature on your Fundraising Thermometer
Turning up the Temperature on your Fundraising Thermometer By Christina Kelley, Director of Integrated Media Fundraising Sure, we would all like to hit the ground running. While I believe ANYTHING is POSSIBLE, it may just be too high of an expectation to set that as you implement a social media campaign, your fundraising efforts will sky rocket. Social media fundraising is an extremely valuable way to raise funds for your nonprofit, and I suggest it as one of the main tools of fundraising for social change. However you are not going to create a Twitter and Facebook profile and suddenly...
Read MoreStorytelling is the path to Powerful Online Fundraising
Storytelling + Marketing + Powerful Fundraising By Christina Kelley, Director of Integrated Media Fundraising at CharityAccelerator.org Story telling is at the core of all marketing. Internet marketing, direct marketing, they all include some kind of story. People want to know why, why should I focus my attention on this cause? Why should I donate to this organization? Most of the time, this question is not being asked consciously. It is our humanity that evaluates the question why and then makes a decision to either say yes or turn away. The power to capturing...
Read MoreOrganic Social Media
Organic Social Media I loved the tag line of a blogger that I follow, “Be Human”. Yes, she was referring to social media, Twitter, and Facebook. As a social media expert and strategist, it felt like a huge relief to read this and be reminded of our humanity behind the social network platforms. Social media and online marketing campaigns are hugely successful and have big impact, when there is a natural flow and voice behind each platform. The people behind the computer are not robots, and our targeted audience is human too! Yes, we are using technology and digital...
Read MoreThe heART of Integrated Media – A simple guide to online marketing & fundraising
The thought of social media is enough to put to much information in your head and cause you to look the other way. Unfortunately, if you never take a look at social media and how it can enhance your strategy, you are missing out on a powerful communication device and limiting your audience. Whether your efforts are enhancing awareness, branding, or online fundraising, social media can accelerate your goals, quickly! Here is a breakdown of the basics to what social media and integrated media looks like. When its sorted out, using the internet for your organization becomes easy and fun! To...
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